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BEHIND EVERY SMART DIGITAL PRODUCT THERE IS PERSONAL STORY

6:42:00 PM

Keiu Roosimägi

Co-Founder of Helpific Estonia

Recently, I participated in Startup Academy’s workshop. One of the topics was how to create startup-related news and how important it is for startups who are focused on entering or expanding into new markets. As Co-Founder of an impact organization (social enterprise) I am already involved with solving other people's problems, changing the world and bringing in new tech solutions, but in the workshop, the focus was not on the problems in the world, or in the community, but on the inner self only.

Keiu Roosimägi

Beside my everyday work in Claudius Law Office, Helpific, Estonian Sharing Economy Association and different disabled people organizations, I had to battle for decades with Neurofibromatosis, but also with cancer. While working for different disabled people organizations, I saw how our members need different kind of help - household tasks, transport, personal assistant etc., and I knew that through an innovative web platform they could get that help from the community, in a fast, secure, and comfortable way. I had to change my own attitude and habits of thinking too. The courage to ask for help, and the courage to accept offered help is nothing what makes you miserable, less capable or is something shameful. Also, let’s face it – even when we have many friends and family members and as much as they want to support us - they have their daily lives - school, work, and family responsibilities. Things need to be done in a timely manner. They cannot wait until I am healthy enough to do them on my own. I need help shopping, and carrying food, today. Not two weeks from now. My home doesn't stop getting dirty and the dishes don't wash themselves. Community can help here and trust me – people in your community desire to help. Needing help may be temporary, or long-term, but I want you to know – it is absolutely okay to ask for help, to offer help, and accept the help offered.

Helpific Estonia, project Horizon 2020, CoSIE

I desire that we all could respect each other - different beliefs, skin color, age, sexual orientation etc. We are all human and this is what should identify us, nothing else. Audrey Hepburn said that “as you grow older, you will discover that you have two hands, one for helping yourself, the other for helping others”. We can all not only start today, but NOW.

Raising awareness actually helps me, too - to inspire myself. My work for the community has given me a lot of new experience and knowledge, brought many interesting people to my life and opportunities to evolve at a personal level as well as as an entrepreneur. To contribute in your community means offering your time, energy or skills out of your free will – voluntary or earning extra money as it is today already possible in Helpific Estonia and soon in other countries too. 

Helpific is an impact company, shaping the future of the social welfare system, bringing digital transformation into the social sector - mobilizing resources in local communities, increasing the social capital of individuals with disabilities & mental health problems and using for this possibilities of sharing economy and ICT (information and communications technology). But please – these are just the smart terms, right?

To shape the New Future, Citizens of The Future - we have to get rid of all box systems. When we talk about our own personal stories, we see and feel – we are not so different from each other as we have imagined. But systems in our own head might be obstacles to see it. As Audrey said - you have two hands, usually. Use them! 

- Greetings from Tallinn!

Helpific Estonia with mentor Andrea Bronzini, Tehnopol Startup Incubator

Helpific impact sharing economy Smart Digital Products social social innovacion startup

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